Terms and Conditions of Service

1. Introduction, Agreement, and the Corporate Ecosystem

1.1. The Company and Ecosystem: These Terms and Conditions of Service ("Terms") govern the provision and use of the services offered by The Feminine Principle Limited (trading as "mamma.earth"), a company registered in England and Wales under Company Number 14079889, with its registered office at Manchester House, Bridge Street, Ceredigion, Wales, Cardigan, SA43 1HY, United Kingdom. The Feminine Principle Limited operates a unified digital ecosystem consisting of multiple interconnected sister brands, platforms, and domains, including but not limited to mamma.earth, pollen.earth, and myceliumgrove.earth (collectively referred to as "the Company," "we," "us," or "our"). All provisions, protections, and limits within these Terms apply equally across all brands within this corporate ecosystem.

1.2. The Service: The Company provides an all-in-one digital home building, managed partnership, and Software-as-a-Service (SaaS) architecture built upon our specialized third-party cloud infrastructure and database partner systems. Services include website building, hosting, booking automation, email/SMS marketing systems, community portals, app submissions, and custom directories.

1.3. Business-to-Business Contract: You explicitly warrant that you are entering into this Agreement as a business entity or sole practitioner for business purposes, and not as a consumer. Consumer statutory rights are excluded to the fullest extent permitted by English law.

1.4. Acceptance: By booking a call, submitting a questionnaire, paying a setup fee, or subscribing to any tier, you ("Client" or "you") agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use the Service.

2. Subscription Tiers, Deliverables, and Variations

We operate on a rolling monthly partnership model. Unless otherwise explicitly agreed in a separate written addendum, the exact features, setup items, and monthly inclusion configurations assigned to each tier are defined below:

2.1. Tier 1 — Seedling

What's Built at Setup (Covered by the £197 Setup Fee):

• Website: A mobile-responsive website on your own domain, up to 5 core pages (typically Home, About, Services, Testimonials/Kind Words, Contact) reflecting your voice and aesthetic, alongside baseline SEO foundations (meta tags, structures, image optimization), an SSL certificate, and hosting.
• Booking & Calendar: Online booking system connected to your external calendar (Google/Outlook), a custom service menu with durations/pricing, automated confirmation and reminder flows (via email/SMS), and client-facing rescheduling capabilities.
• Lead Magnet Funnel: One landing page, one thank-you page, delivery automation, and a short automated email nurture sequence to welcome subscribers.
• Contact, CRM & Management: Custom contact forms linked to a central CRM database featuring client record history, interaction notes, custom tags, and service booking segmentation.
• Agreement Automation: Client agreement/contract template integration embedded directly into your digital booking flow.
• Social & Presence: Google Business Profile optimization, website review integrations, Google Analytics/Tag Manager configuration, and access to a centralized social media scheduler.
• Custom Dashboard: A personalized operational dashboard showing real-time site health, bookings, and contact growth.

What's Included Monthly (£97/month commitment):

• Continuous cloud web hosting, security framework updates, and uptime monitoring.
• Minor text and image content updates submitted directly via internal dashboard messaging, handled within 48 hours on working days.
• Technical platform troubleshooting, integration check-ups, and 24/7 infrastructure-level tech support.
• Direct dashboard metric reporting and an automated monthly site health review.

2.2. Tier 2 — Sapling

What's Built at Setup (Covered by the £497 Setup Fee):

• Everything included in Tier 1.
• Course & Programme Hosting: Migration or fresh build of up to 2 courses/programmes featuring standalone sales pages, drip-scheduling controls, welcome pipelines, video hosting capabilities (files under 5GB each), and student progress tracking portals.
• Membership & Community: A secure portal for gated content, community discussion threads, interactive resource libraries, and recurring membership billing integrations.
• Advanced Email Marketing: Historical list migration from legacy providers, segmentation across multiple customer interest fields, and up to 3 custom automated behavioral email sequences.
• Student Pipeline & Invoicing: A visual stage-tracker for student journeys, automated re-engagement triggers for inactive students, Stripe-connected payment flows, and basic invoice generation.
• Referral Systems: Simple client-referral tracking and inbound tag automations.
• Complete Platform Migration: Structural content migration, contact data import, and URL redirect handling from your old platforms (e.g., Kajabi, Teachable, Squarespace).

What's Included Monthly (£297/month commitment):

• Everything included in Tier 1.
• One Quarterly Strategy Call (30–45 minutes) with Nicola to review your digital ecosystem and scope upcoming expansion.
• One Quarterly Build Sprint: The design, setup, and deployment of one major new asset per quarter (e.g., a completely new course structure, sales funnel, or extensive automation sequence). Unused quarterly build allocations expire and do not roll over.
• Expanded maintenance allowances including active course material modifications, landing page launch edits, and 24-hour response support windows on working days.

2.3. Tier 3 — Deep Root

What's Built at Setup (Covered by the £997 Setup Fee):

• Everything included in Tiers 1 and 2.
• White-Label App Development: A custom branded mobile application featuring your proprietary logo, brand theme, and native push notification streams, submitted to the iOS App Store and Google Play Store. (Note: Developer account fees are paid directly by the client to Apple/Google).
• Practitioner Graduate Directory: A highly specialized, searchable, and filtered directory map embedded into your website, built using external high-performance database infrastructure to track and display your certified graduates.
• Advanced Infrastructure: Multi-cohort lifecycle tracking, multi-tier funnel pipelines (prospect to certified alumnus), automated graduate onboarding, and certification tracking tools.
• Unlimited Training Allocations: No structural cap on the total number of live or static courses hosted on the platform.

What's Included Monthly (£797/month commitment):

• Everything included in Tiers 1 and 2.
• Unlimited Builds: Continuous build cycles structured into agile two-week development sprints with priority scheduling queues.
• One Monthly Strategy Call (60 minutes) with Nicola for deeper continuous architecture and growth alignment.
• Priority same-day technical response workflows, direct communication channels, application framework updates, directory indexing optimization, and app-store compliance upkeep.

2.4. Bespoke Partnerships

Practitioners arriving with operational complexities that exceed standard thresholds—such as multi-location operations, MindBody studio software migrations, complex instructor management matrices, retail systems, or franchise structures—will be managed as individual Bespoke Partnerships. These accounts utilize the Deep Root architecture as their fundamental baseline, with custom-quoted setup fees starting at a minimum of £997 and custom monthly recurring maintenance packages ranging from £997 to £1,200/month, unless otherwise agreed in writing.

3. Client Material Obligations and Delivery Delays

3.1. Strict Responsibility for Provision: The Client is exclusively responsible for providing all materials, assets, and information necessary for the execution of any setup phase or ongoing monthly build sprint. This includes, but is not limited to: complete page copywriting, marketing text, email text, intake forms, digital agreements, branding kits, imagery, font files, audio/video assets, and specific course lecture curricula.

3.2. Impact of Delays: Our development timelines rely heavily on timely asset handoffs. The submission of a complete pre-flight questionnaire and the prompt delivery of requested assets are mandatory conditions before any system build begins. Any delay or omission in providing these client materials will immediately set back delivery timelines. The Company assumes no financial or legal liability for missed launch windows or delayed rollouts caused by a Client's failure to provide assets on schedule.

4. Financial Terms, Upgrades, Downgrades, and PAYG Fees

4.1. Billing Infrastructure: All baseline recurring monthly commitments are billed automatically in advance via debit or credit card through our secure integration with Stripe. Setup fees are billed as a one-off charge at the point of registration and are completely non-refundable, as they directly cover dedicated human engineering allocations.

4.2. Pay-As-You-Go (PAYG) Communication Fees: To preserve unrestricted flexibility, we do not impose artificial contact caps or sending ceilings. All telephony, SMS, and email distributions are billed transparently on a strict pay-as-you-go usage baseline across all tiers. The approximate pricing metrics are calculated at a base rate of $10 per 10,000 emails (or the regional SMS/telephony equivalent depending on destination country and carrier rules). These communication metrics are tracked continuously and billed separately from your primary subscription fee.

4.3. Upgrades: You may upgrade your subscription tier at any time without paying a new setup fee. Your monthly recurring fee will automatically adjust on your next billing date.

4.4. Downgrades: You may downgrade your tier at any time. Features, configurations, funnels, or tools that exist outside your new lower tier will be safely archived (not deleted) within the database system to allow seamless retrieval should you choose to return to that tier in the future. Adjusted monthly fees apply starting on your next scheduled billing date.

5. Cancellation and Data Portability (Our Trust Guarantee)

5.1. 30 Days' Notice: Your monthly subscription contract operates on a rolling basis with no fixed long-term lock-in period. You are free to cancel your active subscription at any time by providing 30 days' clear written notice to the Company.

5.2. Non-Hostage Portability Guarantee: We firmly believe your business data belongs entirely to you. If you choose to terminate your partnership with the Company, we promise a clean, professional separation. The following assets remain yours and are fully exportable prior to your final termination date:

• Your custom registered web domain names.
• All written website copy, design media files, blog articles, and course content uploads.
• Your entire contact database, including custom customer notes, histories, tracking records, and tags.
• All active student progress logs, historical platform payment lists, and customer-facing brand designs.

5.3. Final Post-Termination Obligations: It is the Client's sole operational responsibility to execute the export of their user data and content prior to the final expiration of the 30-day notice window. Once the notice period concludes and the account is officially closed, your platform database access will cease immediately, and the Company is under no legal obligation to preserve, store, or forward your business data.

6. Software Partners and Infrastructure Reliance

6.1. Platform Core Architecture: The core digital environment, CRM pipelines, automation tools, and messaging configurations are constructed upon an enterprise third-party Software Partner Framework. The Company is not responsible or legally liable for platform-wide downtime, systemic bugs, unexpected framework outages, or core technology deprecations initiated by the underlying infrastructure provider. We provide mitigation by maintaining professional escalation pathways and providing 24/7 technical oversight through our partner technical support networks.

6.2. Directory Database Infrastructure (Supabase): To maintain maximum system stability, speed, and customization, all advanced practitioner graduate directory features are structurally architected using Supabase database technology. By utilizing our directory features, you acknowledge that your directory data will be stored securely on Supabase cloud servers, subject to the standard operations, security layers, and data sub-processing provisions detailed in Section 7.

7. Data Protection and GDPR Compliance

7.1. Legal Data Processing Roles: For all purposes concerning the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the Client acts as the Data Controller, and the Company acts strictly as the Data Processor regarding any consumer personal information collected, processed, or stored within your system.

7.2. Authorized Sub-processors: You grant explicit authorization for the Company to engage industry-standard third-party sub-processors essential to delivering the platform services, including but not limited to: our underlying SaaS infrastructure framework, Supabase (for directory architectures), Stripe Inc. (for payment processing), and Google LLC (for analytics and calendar integrations).

7.3. International Transfers and Guardrails: Data may be securely transferred and processed outside the United Kingdom or European Economic Area (EEA) by these trusted sub-processors. The Company ensures all external sub-processing agreements are bound by adequate legal safeguards, including standard contractual clauses (SCCs) or equivalent regulatory frameworks recognized under UK law.

8. Limitations of Liability and Indemnification

8.1. Total Financial Liability Cap: The total aggregate financial liability of The Feminine Principle Limited (and its associated ecosystem sites) to the Client for any claim, loss, or cause of action arising under contract, tort, or otherwise in connection with these Terms shall be strictly limited to the total amount of subscription fees paid by the Client to the Company during the twelve (12) months immediately preceding the event that triggered the claim.

8.2. Explicit Exclusions: To the absolute maximum extent permitted under the laws of England and Wales, the Company shall never be liable for any loss of business profits, indirect financial setbacks, lost revenue streams, anticipated savings, reputational damage, or any consequential, special, or indirect damages whatsoever.

8.3. Indemnity: You agree to fully indemnify, defend, and hold harmless The Feminine Principle Limited, its directors, officers, and technicians from any third-party legal claims, losses, statutory fines, or legal expenses arising directly out of your misuse of the platform, your violation of UK law, or any defamatory or unlawful content distributed by you or your staff via your system accounts.

9. Governing Law, Dispute Resolution, and Jurisdiction

9.1. Mandatory Good-Faith Negotiation and Mediation: In the event of a dispute, controversy, or claim, both parties agree to first submit the matter to a senior manager for a period of at least thirty (30) days to engage in good-faith negotiations. If the dispute cannot be settled amicably, it must be referred to formal independent mediation in London, England, before either party can initiate court proceedings.

9.2. Governing Law: These Terms, along with any contractual or non-contractual disputes arising from them, are governed strictly by and construed in accordance with the laws of England and Wales.

9.3. Exclusive Jurisdiction: Both parties irrevocably agree that the courts of England and Wales hold exclusive legal jurisdiction to settle any official lawsuits or disputes arising out of or in connection with these Terms.