mamma.earth was created by Nicola Lucie, the founder and ecosystem architect behind the Feminine Business OS.

For years Nicola walked alongside women in deep emotional and psychological transformation as a shadow work practitioner and guide. At the same time she held leadership roles in digital environments, building systems, managing platforms and supporting online growth.

Over time she saw the same pattern repeating. Soul-led women were pouring everything into their vision while trying to hold a fractured digital life across too many tools. The weight of tech, structure and strategy sat on one pair of shoulders.

So she decided to build the operating system she couldn’t find — one grounded in clarity, structure and rhythm, supported by stable technology, and woven with a deep understanding of how women move from inner alignment to outer expression using AI as a guide and strategist not a replacement.

This ecosystem comes from lived experience — not theory.

It’s built by someone who understands both the soul of women’s work and the systems required to bring that work to life.

mamma.earth replaces your website builder, email platform, CRM, booking system, course platform, funnel tools, forms, community space, social planner, invoicing system, and contract signing.

For most women, this becomes the single home for their entire online business.

No more scattered logins.

No more juggling twelve different platforms.

Everything in one place, working together.

The only tools you'll keep separate are specialist software like accounting (QuickBooks, Xero) or project management (Notion, Asana) — these live outside your client-facing business and aren't included in mamma.earth. You can integrate them where possible, or simply use them alongside your OS.

Your online business? All here.

Yes, absolutely. Everything is white-labeled!

Your website, funnels, courses, emails, client portal, booking system and automations can all be customised to express and strengthen your brand — visually, energetically and structurally.

You’re not forced into templates; you’re supported by them.

Choose one of ours or design from scratch.

mamma.earth bends to your vision — not the other way around.

The Feminine Business OS is built for longevity.

Whether you're just starting or scaling to a global audience, the platform expands with you.

Add more offers. Host multiple courses or memberships. Introduce community spaces. Grow your client base. Automate your backend. Integrate livestreams, events and private groups. Introduce more teachers or team members.

You don't outgrow the OS — you grow into it.

And at every stage, Root & Bloom AI™ guides your next steps with clarity.

All of them.

You can run 1:1 programmes, group programmes, courses and workshops, memberships, communities, evergreen funnels, retreats, local offerings, hybrid models, studio booking systems — whatever form your work takes.

Your whole ecosystem lives under one roof.

One platform that holds it all.

Most platforms give you tools.

mamma.earth gives you tools + structure + AI strategy woven into a feminine-led operating system.

Kajabi is course-first.

Circle is community-first.

Squarespace is website-first.

mamma.earth is ecosystem-first.

An integrated OS that holds both the inner work — clarity, coherence, strategic direction — and the outer structure — tech, systems, client management — without limitations or scaling fees.

One full ecosystem.

One sovereign OS.

One clear price.

Unlimited growth.

No.

mamma.earth is designed specifically for women who want clarity without complexity.

You won’t be starting from a blank screen.

You’ll have:

* Templates for websites, funnels, emails, courses and client journeys - copy, paste, add your branding so you’re not building from scratch

* Pre-built automations and workflows - so your systems run smoothly without needing to understand tech logic

* Simple, easy to follow, onboarding steps - so you know what to do next

* An intuitive dashboard - everything lives in one place, so you’re not jumping between systems

* A 24/7 helpdesk and unlimited Zoom support for platform questions (available Jan 2026) so you’re not left alone trying to troubleshoot

The Feminine Business OS replaces confusion with structure, so you build at your own pace, with clarity and support at every step.

Real support. Real humans.

Our full tech support suite will be rolled out in Jan 2026 to all members, giving you 24/7 access to our technical helpdesk with live Zoom support when you need it — not automated responses or generic ticket systems.

We know your business is sacred work. When you need help, you get care, not corporate scripts.

When you join mamma.earth, you’re guided through a simple, grounded onboarding pathway that shows you exactly where to begin — without pressure or overwhelm.

There’s no expectation to rush or set everything up at once.

You’re given a clear starting point, spacious support, and time to move through your setup in your own rhythm while tech support begins in January 2026.

Your membership includes everything you need to run your business inside mamma.earth:

- the full Feminine Business OS

- the Root & Bloom AI™ Pathway

- unlimited website + funnels

- unlimited courses + memberships

- unlimited automations

- unlimited CRM + scheduling

- unlimited communities

- unlimited clients, students and members

- unlimited team members

- email marketing (6k free/month*)
- all templates

- 24/7 helpdesk

- unlimited Zoom support

- onboarding guidance

There are no required add-ons and no feature unlocks for the core OS.

As mamma.earth evolves, new or advanced features may be introduced in future tiers, but your membership always includes the complete set of tools needed to build, run and grow your business without upgrading.

* $10/10k emails. Only pay when each time you reach the 10k milestone

mamma.earth is built for longevity, and gives you an affordable entry point at $970/year.

Your rate stays the same for life. If you choose to downgrade after 12 months, your monthly fee will be the standard $97/month.

Because mamma.earth replaces:

* multiple scattered tools and subscriptions

* hours of manual work

* the stress of learning platform after platform

* the fragmentation of managing your business in ten different places

And it gives you:

* the Root & Bloom AI™ Pathway for clarity and strategic alignment and growth

* one central home to root, grow and stay connected to your work

* access to all platform updates and future enhancements as the OS evolves

This saves energy, time and money long before it makes money — and continues to increase in value as new features and improvements are added.

Absolutely!

Your data — and your clients’ data — is held with the highest level of security and integrity.

mamma.earth runs on our partners enterprise-grade infrastructure, which includes encrypted data storage, secure client portals, GDPR compliance and strict permission controls. These protections are maintained at the platform level and you retain full ownership of everything you create.

All payment information is processed and stored securely through Stripe, which is fully PCI-compliant and handles encryption, fraud prevention and financial data protection. mamma.earth never stores or has access to your payment details or your clients’ card information.

Just as importantly, the Feminine Business OS is built on values of sovereignty, privacy and ethical stewardship.

Your work deserves a space where both the technology and the principles behind it honour the depth of what you hold.

mamma.earth is built on solid ground with enterprise infrastructure — a stable, industry-leading system that’s continually updated and trusted globally.

But its longevity comes from the OS layered on top. The Feminine Business OS is designed to expand year after year, with ongoing updates, new tools, and an evolving architecture that grows as your business grows.

This isn’t a fleeting concept. It’s a long-term home for the women who build within it.

Absolutely!

What most women want — and what your clients want too — is not complexity or endless tools. They want simplicity, ease and a space that feels calm, clear and grounded.

mamma.earth is built to offer exactly that.

Your client-facing spaces feel welcoming and uncluttered, allowing the depth of your work to be felt without distraction. You’re not relying on elaborate designs — you’re offering a clean, spacious environment where your work can breathe and your clients can settle in with ease.

This is a space you’ll feel comfortable and confident inviting people into from day one.

Root & Bloom AI™ is your feminine-led AI pathway inside mamma.earth.

It guides you through the core foundations of your business — your message, your offers, your visibility and your growth — one clear, structured step at a time.

Instead of guessing what to focus on or getting lost in scattered ideas, Root & Bloom AI™ helps you create coherence. It draws out your own clarity, rhythm and intelligence and turns it into practical steps you can actually follow.

It’s not here to tell you who to be.

It’s here to help you bring forward what’s already true — with structure and ease.

Root & Bloom AI™ uses the power of ChatGPT as its engine, but it’s not an open-ended chatbot you have to prompt or figure out.

It’s an AI system built inside the Feminine Business OS — with guided steps, clear structure and a pathway designed specifically for soul-led women.

Instead of giving you random answers or sending you in ten directions, Root & Bloom AI™ leads you through a cohesive process that helps you clarify your message, shape your offers and create visibility with ease.

ChatGPT is a tool.

Root & Bloom AI™ is a guided and strategic experience.

It brings forward your clarity, rhythm and zone of genius, not someone else’s template or logic.

No. Root & Bloom AI™ is here to support you, not to replace your intuition or pull you into complexity.

You’re not required to use AI every day — or even at all.

Most women simply find that it brings clarity quickly and removes the stress of trying to piece everything together alone.

And if tech isn’t your comfort zone, you’ll be fine.

Root & Bloom AI™ feels more like walking through a guided process than interacting with a chatbot. It’s simple, structured and designed to meet you where you are.

It’s an ally, not a demand.

Absolutely. For women who prefer a fully handled setup, we offer a Done-For-You build of your Feminine Business OS, including your core website, courses, communities, funnels, automations and platform configuration.

This service begins at $4,400 for the initial build, with ongoing management available at $444/month (introductory rate, with a fair-use policy).

If you’d like to explore this option, you can contact us directly at hello[at]mamma.earth